Improved Affordability: The Median Stops Falling

The Downing-Frye Realty Inc market update for December 2025, covering October 2025 figures. See the newsletter archive or the current Naples market report.

October 2025 was the month the median stopped falling. After a year of steady declines, the overall median closed price ticked up year over year for the first time in a long while. Here is how I read the October figures from the Naples Area Board of REALTORS.

What the October numbers really say

The overall median closed price rose 0.9 percent to $575,000 from $570,000 in October 2024. Small number, big signal. Closed sales were up 10.7 percent and pending sales were up 21.1 percent. Rising volume and a median that stopped sliding is the shape of a bottom, and October was where it showed up in the data.

Cash was 58 percent of everything

Nearly six out of every ten October sales were cash. That is the number people outside Southwest Florida never believe. It is also why Naples does not move in lockstep with mortgage rate headlines. When most of your buyers are not financing, a quarter point matters far less here than it does elsewhere.

Segment pricing held steady from September

Single family closed sales were up 11.8 percent with a median of $715,000, down 1.4 percent year over year. Condominium closed sales were up 9.3 percent with a median of $410,000, down 8.9 percent. Both medians sat exactly where they had in September, which is its own kind of news after months of movement.

Buyers still had choice heading into season

New listings fell 11.5 percent while total active listings rose 3 percent. Single family inventory stood at 2,345 and condominiums at 2,459. Anyone arriving for the winter of 2026 walked into a genuinely well stocked market. Within four months that would no longer be true.

Figures from the Naples Area Board of REALTORS and the Downing-Frye Realty Inc market update. Compiled by Michael Sutkus, PA. Deemed reliable, not guaranteed.