This is the market read for July 2026. For the latest figures, see the current Naples market report.
Naples is having its strongest summer in four or five years. July closings ran roughly 5 percent above the historical summer norm, luxury buyers who usually disappear in the heat are here and writing contracts, and supply tightened again. One number dipped, and I will give you the honest read on that too. Here is how I read the July 2026 report from the Naples Area Board of REALTORS.
Closed sales rose 14.5 percent over a year ago to 733 homes. New listings actually grew, up 8.1 percent to 916, and the market absorbed them without blinking: total inventory still fell 21 percent to 4,415, and months of supply dropped to 5.8 from 8.7 a year ago. The median closed price rose 2.6 percent to $590,000. Homes are selling faster than they are being replaced, in the middle of summer.
Pending sales slipped 5.6 percent to 762, the first yearly decline in 16 months. I would rather tell you that than bury it. Context matters: this summer is still running well ahead of the past four or five summers, and buyers are taking longer to decide, at 108 average days on market, not walking away. One soft leading indicator inside a hot summer is worth watching, not worrying about.
July recorded 970 price reductions against 1,296 a year ago. Fewer cuts means more sellers are pricing correctly on day one, and the market is rewarding them. This is the cleanest sign yet that Naples is settling into a balanced, healthy rhythm rather than swinging between extremes.
The single family market carried the month: 407 closings, up 11.5 percent, at a median of $745,000, up 12.9 percent over last July. Condos told the opposite story in the best way for buyers: closings jumped 18.5 percent to 326 while the median eased 4.8 percent to $400,000. Falling prices with rising sales means buyers are finding condo opportunities that did not exist a year ago, especially near the beach and in North Naples, where condo sales rose 29.6 and 40 percent.
July alone saw 10 sales above $10,000,000, three of them above $20,000,000. In the Naples Beach zip codes, single family closings rose 37.5 percent at a median of $2,500,000, up 31.6 percent. North Naples posted a $1,132,500 single family median, up 46.2 percent. Luxury buyers normally sit out the summer. This year they did not, and that demand is a structural advantage this market keeps proving.
If you are selling, the window into fall looks strong: supply at 5.8 months, fewer competing price cuts, and a buyer pool that is active but deliberate, which makes your launch price the whole game. If you are buying and waiting for rates near five percent, the brokers' consensus is blunt: that wait could be a long one. Buy the right home at the right price, then refinance if rates ease. More on that thinking in should I sell now or wait.
No. July closings rose 14.5 percent and the summer overall is running about 5 percent above the historical norm. Pending sales dipped 5.6 percent, the first decline in 16 months, and are worth watching but not alarming.
For value hunters, yes. The July condo median eased to $400,000, down 4.8 percent, while sales jumped 18.5 percent. Buyers are finding openings that did not exist a year ago.
5.8 months as of July 2026, down from 8.7 a year ago. Around six months is generally considered balanced, so Naples sits right at healthy equilibrium with a tightening trend.
Source: NABOR July 2026 Market Report, Collier County excluding Marco Island.
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The county median is a starting point, not an answer. What matters is your home, on your street, in today’s market. Call 239.450.6206 or start with one of these.
