Naples Real Estate Market Update: January 2026

This is the market read for January 2026. For the latest figures, see the current Naples market report.

January is when Naples finds out what kind of season it is going to have. The answer came fast: pending sales rose 40.3 percent to 1,065 from 759 in January 2025. The headline from the Naples Area Board of REALTORS was blunt, and correct. Competitive pricing sparks sales.

Sellers finally met the market

There were 2,053 price decreases in January against 1,906 new listings. Sellers who had spent 2025 waiting stopped waiting. That single decision, made across two thousand listings at once, is what produced the pending sales surge. Inventory sat at 9.2 months, which broker analysts read as a balanced market rather than a buyer market.

Two markets, two directions

The overall median closed price fell 4.1 percent to $627,500 from $654,000, but that number hides the split. Single family rose 1.6 percent to $812,500 from $800,000. Condominiums fell 3.4 percent to $450,000 from $466,000. Condominiums dragged the overall median down while single family quietly appreciated.

Cash was 67 percent of everything

Two out of every three January sales closed in cash, up from 61 percent in January 2025. That is why mortgage rate headlines matter less here than almost anywhere else in the country.

Inventory shrank even as listings poured in

January brought 907 more new listings than December, and inventory still fell 10.6 percent to 6,328 properties from 7,082. Sales were outpacing supply. Multiple offer situations reappeared for the first time in a long while, on homes priced correctly from day one.

Figures from the Naples Area Board of REALTORS monthly market report for Collier County, excluding Marco Island. Compiled by Michael Sutkus, PA, Downing-Frye Realty Inc. Deemed reliable, not guaranteed.