REPLACE with the article headline

REPLACE with the opening paragraph. Lead with the point, not a windup. One clear idea per paragraph.

REPLACE with a section heading

REPLACE with body copy. Keep sentences plain and specific. Numbers carry commas, as in $525,000.

REPLACE with a pull quote if one earns its place. Otherwise delete this line.

Use a list when it reads more clearly than a paragraph:

• REPLACE point one
• REPLACE point two
• REPLACE point three

REPLACE with a closing heading

REPLACE with the takeaway. Tell the reader what to do with what they just learned.